Jake Liddell, Automation and AI Architect,

Author of The Automatic Business

The Automation Truth-Teller

Look, you've built something brilliant with deep expertise. But now you're stuck: Typing invoices, triaging emails, spreadsheet hell. Your business runs on you, not systems. Revenue caps at your hours. Team decisions bottleneck through you. CRM gathers dust. Admin steals your best time. I get it. I've been there.

That's why I do what I do. Over 35 years, I learned enterprise frameworks in global tech. Now I bring them to B2B service businesses like yours (10-20 people). No £2,000/day consultants. Just practical redesigns that work.

Here's the truth I tell straight: Most "AI" hype? It's 2015 automation. Staff shortages? Process failure. You're under-automated, not understaffed. Delegation without systems just moves chaos to cheaper hands. Systemise first.

My HAI Model sorts every task: Human for irreplaceable judgment. Automation for repetition. AI for leverage. Most get it backwards. Humans do machine work. AI tries human jobs. I flip it right.

Proof? Real stories from clients like you:

Paul's recruiter backlog: 19 manual steps, endless emails/texts/spreadsheets. Now he drags a card. System triggers everything. He recruits again. Numbers climb.

Sandra events: 600 emails quarterly, all on her. Now she sets dates once a year. System runs RSVPs/logistics. She nurtures clients instead.

My own wake-up: The cobbler's children bit. I automated for others while my inbox ruled me. Fixed it with my own method: Onboarding consistent, reporting instant, chaos gone. That personal mess sharpened everything I teach.

I'm direct, not dismissive. Technical but not intimidating. Honestly? It makes me angry seeing talent wasted on £10/hour tasks. I'm a geek who breaks systems for fun, then rebuilds unbreakable ones.

I run The Automatic Business on the same principles: Productised services, recurring revenue, no dependencies.

35 years in tech change. Half exposed to enterprise rigor, half delivering for SMEs. Published author. I challenge what you hear elsewhere.

Do what only you can do. Everything else? Automate it. Let's talk about your business.

My Mission

Liberate SME founders from businesses that run on their constant presence.

Truths I live and teach:

Brilliant people do stupid jobs. Typing invoices steals from your future.

Nobody showed you a properly run operation. Not cost. Not complexity. Missing access. I provide it.

Tech peddlers breed fear: 50 tools, endless acronyms. Focus on five done brilliantly.

"Do what only you can do." Full stop. Friction elsewhere.

HAI triage rights wrongs: Reclassify tasks. Humans where unique. Automation everywhere else. AI surgically.

No dependency traps. Consultants thrive on bespoke fragility. I build understandable, scalable systems you operate and outgrow. If you need me in three years for basics, I failed.

Results speak: Businesses start days on high-value work. Systems onboard clients. Recurring revenue flows sans sales calls. Take two weeks off: No panic. Team owns domains. Reporting lives in dashboards, not heads.

I prove it daily. Fixed my own chaos first. Transformed Paul, Sandra, hundreds more. The Automatic Business codifies it.

Join the millions I aim to free, one redesigned process at a time. Freedom is not mindset or reward. Engineered prerequisite.

Testimonials

What My Clients Say

Get Early Access

The official launch of The Automatic Business Book is coming soon.

In the meantime, you can read the first 3 chapters free and get a preview of the ideas inside.

  • Egham, United Kingdom

  • +44 7786 808800

Copyright 2026. United Kingdom. All rights reserved.