As business owners, we’ve all probably heard by now that it’s a good idea to install what’s known as an SSL Certificate into your website, with scaremongering techies like me telling you that: It’s a good idea. Google might one day penalise you. No, really, it’s a good idea! It’s not that we are wrong.
Most business owners have only vaguely heard of the letters DNS. Techno-geeks might have mentioned them when the website was being put together, but we didn’t understand then, and we’ve forgotten now. Yet a DNS provider is critical to how the web works. And not making a conscious decision on your provider means you’ll be left with
Does your marketing actually make sense? As someone who helps people with getting more leads from their marketing channels and campaigns, I do get to see more marketing setups than most. And I honestly empathise with my clients, who are trying to get their head around a bewildering array of tools, technologies and platforms, often